Marketing Promotions Advertising Public Relations Events
Mark has over 30 years experience in entertainment and event marketing, advertising, promotions and public relations. Mark founded The Landon Agency in 1991 and has specialized in entertainment and lifestyle accounts. He has helped clients by creating and carrying out public relations, marketing and advertising plans for record labels, professional sporting events, artists, bands, live theater, television programs, traveling shows, special events and much more.
While president of The Landon Agency, Mark has been very active in the American Advertising Federation and was elected to local, regional and national positions. He served two terms as President of a local club, two terms as Governor of AAF District 15, two terms as Western Region Chair and has sat on the national board of directors and the national executive committee. He has also served for fifteen years on the national committee that puts on the American Advertising Awards, the world’s largest advertising competition, has been the chair of the Los Angeles Advertising Awards for ten years.
Before founding The Landon Agency, Mark Landon served as Vice President of Marketing and Advertising for Circus Vargas which, at the time, was the second largest touring family show in America. While there, he personally negotiated media buys and regional promotions in cities such as Los Angeles, San Francisco, Seattle, Houston, Chicago and others. He also supervised all advertising, marketing and public relations nationwide while managing a staff of 15.
Prior to joining Circus Vargas, he worked at California State University, Fullerton, first as Assistant Sports Information Director (where he won Second Place, nationally for one of the team brochures he created) and then as Director of Sports Marketing. In that position, he created, developed and carried out marketing plans for ten NCAA Division I-A sports.
Mark also worked for the 1984 Olympic Games in Los Angeles, first as assistant venue press chief and then as an entertainment coordinator. He also worked for a variety of television programs, and briefly worked as a journalist at a daily newspaper and in radio. He is a graduate of California State University, Fullerton.