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Night of the Arts
Night of the Arts
We created "Night of the Arts," a weekly Wednesday night event for The Blue Velvet Restaurant in downtown los Angeles in order to increase reservations on a normally slow night. Each week the restaurant would showcase a local artist and display their art work throughout the restaurant. Guest would enjoy a special pre-fixed dinner menu with drink specials. A portion of the proceeds would go to a local non-profit organization.
Result: This weekly event increased dinner reservations on Wednesday nights by 25%.
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