Cal Spas

Cal Spas

Cal Spas manufactures spas, pool tables and a variety of products to make a home resort. They asked us to create a marketing manual for their dealerships to help them sell more products. In addition to instructions on marketing, it included press releases, radio and TV commercials they could localize and news stories they could use in their stores or to give to local television stations

Cal Spas Radio #1 -
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Cal Spas Radio #2 -
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Dealer Promotion, Publicity and Advertising Manual

 

This 114 page manual included chapters on:

  • Working with Radio Stations

  • Working with Newspapers

  • Working with Television Stations

  • Promoting Online

  • Promotional TIe-ins

  • Monthly Promotions

  • General Public Relations

  • Sample Press Releases

  • Public Relations Do's and Don'ts

  • Plus a DVD that included the Radio Commercials, TV Commercials, EPK News Stories, sample newspaper ads and logos/photos

Radio Commercials


Each commercial was recorded to be only 45 seconds in length so that local dealerships can use the remaining 15 seconds to tag with their store information.

TV Commercial #1

Produced with at the end for dealers to put their local information

TV Commercial #2

Produced with at the end for dealers to put their local information

Electronic Press Kit Story #1

This video was created so that dealerships can give information to local television stations or use in their store

Electronic Press Kit Story #2

This video was created so that dealerships can give information to local television stations or use in their store

Electronic Press Kit Story #3

This video was created so that dealerships can give information to local television stations or use in their store

Electronic Press Kit Story #4

This video was created so that dealerships can give information to local television stations or use in their store